Saturday, 21 July 2012

Landing page templates advertising company's Web

If you are running online advertising campaigns such as Overture (search ads on Yahoo!) and Google AdWords like this, you need through about what was promised ads, to determine the land of your visitors to the following pages There is. If you can not find what you are looking for on the Web page within 10 seconds of the arrival of someone, they are normal and press the "Back" button to return to somewhere else. RFP Response

After a special page was created just for ads for "land" on page a visitor clicks on an ad, known as the landing page. (Or sales page) will be the most important page on your web site in terms, perhaps, of obtaining a new business "campaign ad landing page.

However, I have never heard of the landing page is also the owner of many small businesses, less likely to find the necessary information for new visitors from the advertising will be to the customer instead, visitors to the home page of a web site by sending, you are wasting money unnecessarily.

Then, when you click the "sponsor" link on the right side, you can find the idea of ​​landing page you can simply search or other search engine Google.

However, if you need a good start, please try this template. Please replace the ([]) brackets and its contents of the content to be simply recommended.

Landing page template
Request for proposal template
If possible, the first word (s) very, your ad headline, or the same heading, this heading - ensure that you are using the keyword at the beginning of the heading - heading [Hook must be very similar to the]

[Hook: Check the related argument that starts with a hook in the heading above, the text of the ad is a link to this page. This paragraph, must be a sentence of one to three. If possible, (S) the first word of the first sentence - Please make sure you are using the keyword at the beginning of the first sentence. Put the keyword in bold text so that visitors are scanning a page for it will be easy to view. ]

Do you need to buy a [keyword] from [name of your business] Why?

A selling point [keyword] unique
Two unique selling point variations in [keyword]
Three unique selling points [keyword]
Call to Action - Request, obtain, purchase, please contact us. Use the keyword in a call to action. ]

[How to take action - phone number, purchase button, inquiry form]

Hint

Inquiry form and / or button, "Buy", check the phone number is prominent as a visitor to quickly find out when in spite of at the bottom of the screen, he or she opens the page , which is very noticeable. RFP Ttemplate

In the section above, you will need to take height (the height of the monitor screen of a small traditional notebook or PC) of about 600 pixels, most or all of a screen display. Please refer to the number of lines without having to scroll down the page to fit in order to set the screen resolution to 800x600, to display the bottom of the page.

30% at best - maybe a few visitors will scroll down the page comparatively. Please press is converted into one of the remaining, either by clicking deeper into your site, the "Back" button. Of course, you should not ignore those visitors do not scroll further down the page, we provide some information for those below.

You do not know what is required [keyword]?

Do you need detailed information about the [keyword]? There are some important facts about [name of product or service] and [keyword] here.

[- Use the keyword or its variation, four unique selling point]
[5 unique selling point]
[6 unique selling point]

Contact us to get detailed information about the [keyword]

To request a free proposal or call us, send an e-mail to us, to ask questions, free of duty, you are using the form below.

[How to take action - phone number, purchase button, inquiry form]

Tip:

Here, you will need to insert more information for the page scroller - the bottom of the page, have shown interest to scroll through this so far, with a call to action, taking the recommended actions above still visitors is not all.

This is useful testimony for buyers that want to be notified before making a decision, comparing products and services, with the conflict, for a detailed list of features and other information is a great place.

Tips for creating / landing sales page

The page, you must have some kind of navigation options for those who want to click deep into the site before then contact you to take an action, such as purchasing. Comes from deep within the site visitors click on before you decide to take the action potential of about half of the conversion is high.

You must use a carefully selected images to a landing page or two of you. More than two, and simply divert the attention of visitors, make the page load very slowly for some visitors.

You are to use an image of two or more only if you need the image to convey the unique selling point - that is, you are selling art, graphics, landscaping, real estate, the reason for the purchase or something else is primarily in the visual. Image of people who use your product or service is ideal. Image more relevant, it is recommended that you provide.

Please consider placing a contact form on the page landing or selling strongly. There will be those who feel they need information that is not always on the web site. They need to spend time sorting through the information on your site or maybe just do not have. For the same reason you need to put your phone number to a prominent position on the page - in the upper right corner is a popular spot.

Products and services, if you want to generate a little income so that you can not afford to treat the pre-sales communication is, of course, does not contain the contact information page.

At the end of the day, the purpose of the landing page of your website business is to make money.

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